About the products

Flora Invicta- what the heck does that mean? The direct translation is unconquered bloom. It’s more of a feeling, but I’m gonna do my best to put it in to words (bear with me). After flamingos have babies, their feathers fade from bright pink to a pale gray. (Flamingos??? It ties together I swear). They give so much of themselves to their babies that they lose their color, but in time their pink feathers will return. This is the concept of Flora Invicta. It’s the process of trees losing their leaves, and flowers dying just to regrow stronger and more beautiful the next season. It’s the transformation of death and rebirth, a never ending cycle that no matter how much we fear and resist is unavoidable. We’re so fearful of the phases of darkness and struggle in our lives but they give us the potential to rebuild and rediscover who we truly are. After having my daughter, it felt like I had been stripped of everything I was, but in hindsight it was the greatest gift I’ve ever been given. I’m a more authentic version of myself than ever before because I had the chance of seeing who I was without all the layers of who I was trying to portray to everyone else. We grow up being told who we are, how we should act, what we should wear, what to buy so we look the prettiest and most socially acceptable, so there is something so incredibly powerful about undoing the societal programming to figure out who we truly are.